In October of 2012, Hurricane Sandy forever changed our community and Jetty. We embarked on a massive Unite + Rebuild effort, working with multiple groups and leaders to clean up, gut homes, empower first responders and put our micro-economy back together. The Jetty Rock Foundation was formed in early 2013 and received nonprofit status in July of 2014. We set aside a "rainy day fund" for storm relief and the roots of our Foundation will always be tied to a historic Superstorm that we turned into a positive.
Unite + Rebuild: 10 Years Stronger
Over the past 10 years, Jetty and the Jetty Rock Foundation have donated over $2,000,000 and continue to aid the community, providing ongoing education and outreach for a variety of initiatives. To commemorate the 10 Year Anniversary of Hurricane Sandy, the Jetty Rock Foundation hosted a special ‘Craft & Calling’ event on September 16, 2022 at our flagship location entitled “Hurricane Sandy: 10 Years Stronger”. This event reunited many of the original community leaders who worked alongside the Jetty team during the height of the aftermath of Sandy. In addition to the panel discussion and gallery display of original artifacts and photos from Hurricane Sandy, the Jetty Rock Foundation released an updated design of the iconic Unite + Rebuild t-shirt with all proceeds benefiting the Foundation’s Community, Environmental, and Storm Relief initiatives. Through this initiative we were able to support relief efforst in Puerto Rico and Florida due to Hurricanes Fiona, Ian, and Nicole. In total we are donating $40,000+ to various causes vetted by our local networks of ambassadors, surf shops, and long time partners.
Australian Brush Fires
With friends living abroad, and brush fires destroying homes and the environment, we felt obliged to donate overseas. We vetted the situation and sent $4,224.86 where it was most needed.
Hurricanes Florence & Michael
In 2018, Hurricanes Florence and Michael ripped through the Carolinas and Florida respectively. We tapped our design and screen printing prowess, sold the garments and donated $10,000 toward relief efforts.
Hurricanes Harvey, Irma & Maria
In 2017, three devastating hurricanes hit Texas, Puerto Rico & The Caribbean. We activated and drove pallets of necessities to Texas, then we reacted further with our Rum-raiser event. We donated $23,440.75 in total.
Unite + Rebuild
Often confused with the multiple "Restore the Shore" initiatives, our Unite + Rebuild effort focused on the LBI Region. We worked closely with Waves for Water and Jon Rose who instilled some very important disaster relief lessons. From our famous tee which became the ultimate fundraiser to several community events, we donated $374,000 to individuals, businesses and first responders.
In 2005, well before the JRF existed, we created a T-shirt to support the folks down in Louisiana after Hurricane Katrina. The $1,000 donation was our first storm relief effort and some ironic foreshadowing of what was to come years later in 2012.
Jetty Rock Foundation Donations
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