Environmental Initiatives

The environment is our primary focus as we strive to fulfill the main part of our mission: to protect our oceans and waterways. The oyster has become our “hero” as it filters water, can be recycled and can be used in various restoration projects. We're committed to vetting, partnering with and supporting clean water programs nationwide.

#FollowThe Shell

We co-founded the first municipal-run oyster recycling program in NJ. The blueprint for this initiative includes participating restaurants, a municipality that picks up the shell and restoration work. In addition to the $11,492.94 in financial donations, we have expenses all of the marketing materials and collection baskets. We will continue to commit funds to this program on an annual basis.

#FollowThe Shell
#FollowThe Shell

The Tuckerton Reef

This man-made reef in the Southern Barnegat Bay is the first restoration effort of its kind. Dale Parsons cultivates oyster seed into spat on shell which ultimately ends up on-the-bottom. The goal is to improve the health of the Barnegat Bay where his family has farmed for over 100 years. We have donated $87,000 toward this initiative.

The Tuckerton Reef
The Tuckerton Reef

Beach Haven Marlin & Tuna Club

In 2021, we collaborated with the BHMTC to raise funds for our environmental initiatives. Sales of our limited edition collection of garments raised $9,500. You might still be able to find some at the club or in our online shop!

Beach Haven Marlin & Tuna Club
Beach Haven Marlin & Tuna Club

LBI Mini Open

n 2021, we got behind a surfer who wanted to raise funds for a specific environmental initiative in Sri Lanka. The LBI Mini Open, a fun day of miniature golf, led to a $3,000 donation to The Pearl Project. We would love to see this event grow and support more environmental initiatives!

LBI Mini Open
LBI Mini Open

Atlantic City Shell Recycling Program

After seeing the success of our Oyster Recycling Program, the State of New Jersey approached us about assisting with a shell recycling program based in Atlantic County, NJ. Shell is collected, cured and deployed into the Mullica River to increase the natural recruitment of oysters. This project was thwarted by the pandemic, but we will continue to support it well beyond the $1830.33 that we have donated in 2020.

Atlantic City Shell Recycling Program
Atlantic City Shell Recycling Program

Highwater Healing

Highwater HealingThis Clean Water Co-op is an initiative that allows us to sell branded merchandise to support like-minded organizations. Customers are able to select the local nonprofit of their choice and we send the profits there! In 2021 were able to support (9) orgs with a total of $11,000 thanks to your purchases!

Highwater Healing
Highwater Healing

Jetty Rock Foundation Donations

Partner JRF Initiative Donation Amount Donation Date